Los Angeles beach-pop artist The Tyde releases new single "Streetwise"
Los Angeles beach-pop artist Darren Rademaker b.k.a. The Tyde has delivered their new single "Streetwise" today.
The song is another taste of The Tyde’s forthcoming studio album Season 5, which will be released on March 8 via Spiritual Pajamas. Rademaker said this about the new song:
"The song was influenced by two major characters: Sonny Crockett cruising the streets of Little Havana and the other a 1970s' PSA of a young Abraham Lincoln not going to College (like me). IYKYK. I wanted the bass guitar to sound like Fernando Saunders on Lou Reed's 'Legendary Hearts,' which co-producer Dan Horne totally got right. He also enlisted his bandmate from Circles Around The Sun, keyboard wizard Adam MacDougall, to lay down a part on the Hohner Clavinet that drives the chorus home."
An accompanying music video for the song was created by Frisco Arts Club, who said this about working on the visual:
"The process for this video started with a good conversation between Darren and myself, reading the lyrics and understanding the story behind the song. The loose brief of 80s' Miami Vice aesthetics immediately gave me a luminescent color pallet to play with including brilliant cyans, electric pinks, bright yellows, and vibrant greens. It’s free flowing, but I was keen to exaggerate specific words and play on distinctive rhythms to tell the story of the song visually. The idea was to create an elemental cut and paste collage-style animation by merging lifestyle images with my digital art with a focus on free flowing forms and geometric shapes. The result is reminiscent of a playful and rather good-humoured retro scrapbook."
Pre-orders for Season 5 can be made here.