Twitch announces partnership with Bud Light with resurrection of Bud Knight
One familiar face is returning, and they’re make their way to Twitch.
Announced today, Bud Light’s medieval mascot Bud Knight will be streaming on Twitch as part of the beer company’s new partnership with the streaming service. This Tuesday and Wednesday at 4 p.m. EST/1 p.m. PST, the Bud Knight will be playing Apex Legends on Bud Light’s Twitch channel. During the stream, viewers can walk away with a pack of Bud Light by typing “!beergiveaway” in the chat.
In a statement, Bud Light senior brand manager Martina Isella said:
“After his untimely death in the Game of Thrones Superbowl spot, we’re delighted to see that the Bud Knight has, in the best gaming tradition, respawned as good as new. We hope he does a better job of saving others on Twitch than he did saving himself.
Gaming is an important passion point for our audience. By bringing something extra to their experience in a typically humorous, Bud Light style, we’re looking to cement the bond we have with them in a genuinely meaningful way.”
In a statement, Twitch Program Activations Lead EMEA Brett Melvill-Smith said:
“At any moment, hundreds of thousands of people are coming together live on Twitch to interact and shape their own entertainment. This activation from Bud Light fully embraces all that Twitch and the community has to offer, by creating a unique content moment with the iconic Bud Knight around their shared passion for gaming.”
You can follow the Bud Knight on Twitter for any updates.
Since 2009, MP3s and NPCs owner Terrance Pryor has written about music, conventions, cosplay, and video games for publications such as AXS, Examiner, Fake Walls, and Ranker. Based out of Los Angeles, the former rock concert promoter/radio host can be seen talking about rock music on AXS TV’s Music’s Greatest Mysteries and discussing music and whatever else on their Black Man Talks Rock channel on YouTube.