Ora The Molecule releases new single "Die To Be A Butterfly"

Photo credit: Jonathan Vivaas Kise

Avant-pop artist Nora Schjelderup b.k.a. Ora The Molecule has released their new song "Die To Be A Butterfly" today.

Schjelderup said this about the second single from their forthcoming debut album Human Safari:

“It’s about not being so scared of death. All evil comes from fear and all fear comes from being alone. The ultimate idea of loneliness is death. If you can eliminate that basic human fear, maybe you can afford to be good to other people around you.”

The music video for the track, which you can see below, was directed by AJCollective’s Jody Elizabeth Nolan and Beth Cutting with collaborations from Jan Blumentrath and Sju Smatanova. Nolan and Cutting said this about working on the visual:

“When coming up with the concept for the video we began thinking about how it feels to 'create,' especially as a collaboration. We wanted to show the tension, fluidity, why some things stick and others flow. We used the visceral process of a Butterfly in metamorphosis as a jumping-off point, and thus, began our Agnes Varda-inspired abstract liquid exploration.

With this concept in mind, we took ourselves to the Andalusian mountains with a suitcase of jelly and a hire car discount code to go and meet the band. Our crew of 3 shot over 2 long and hectic, sticky days. Which saw our DOP Eira literally chasing the sunset in our cheap car rental around a mystery mountain range as Nora and Sju scrambled into silver jumpsuits. We learnt to always take baby wipes, don't bring dogs, and it's always worth renting walkie talkies.”

Human Safari, which includes the previously released song “Creator,” will be released on July 23 via Mute Records. Pre-orders for the album are live here.