Twitch streamer AustinShow joins G4 as on-air talent and creative executive
G4 has added one of Twitch’s biggest names to its roster today.
100 Thieves’ content creator AustinShow has joined the team as both on-air talent and creative executive. The Twitch streamer will deliver a new show to G4 titled Name Your Price, which is a weekly game show featuring some of the biggest content creators around. The show will debut on AustinShow’s Twitch channel on February 10 before arriving on G4’s broadcast channels on February 15. Aside from Name Your Price, AustinShow will deliver additional shows for G4.
Brian Terwilliger, SVP Programming and Creative Strategy said this about AustinShow joining G4:
“AustinShow quickly established himself as an icon in the streaming space with his captivating and hilarious content on Twitch. We look forward to taking a revolutionary approach to distribution and creative strategy by converging traditional television with one of Twitch’s biggest stars.”
AustinShow said this about joining G4:
“G4 has done a fantastic job positioning themselves as a breakout name in the space and digital community crossroad with their fresh approach to content and wide-reaching distribution model. I’m excited to partner with G4 in not only utilizing my hosting skillset across their platforms but also join as a creative executive with the goal to develop and grow G4’s presence on Twitch.”