Max to be rebranded as HBO Max this summer
Streaming service Max is getting its old name back.
Revealed today at the Warner Bros. Discovery Upfront presentation in NYC, the service will return to its HBO Max name this summer. Immediately after changing its name to Max in 2023, the service lost millions of subscribers. For many folks, the name change stripped away the service’s identity. As expected, fans are roasting the company for switching the name back.
David Zaslav, President and CEO of Warner Bros. Discovery, said this at the Upfront presentation:
“The powerful growth we have seen in our global streaming service is built around the quality of our programming. Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.”
An exact date for the name change will be revealed soon.
Since 2009, MP3s and NPCs owner Terrance Pryor has written about music, conventions, cosplay, and video games for publications such as AXS, Examiner, Fake Walls, and Ranker. Based out of Los Angeles, the former rock concert promoter/radio host can be seen talking about rock music on AXS TV’s Music’s Greatest Mysteries and discussing music and whatever else on their Black Man Talks Rock channel on YouTube.