Katy Perry unveils new Pokemon-inspired track “Electric”
Katy Perry has dropped their new single “Electric” today.
The track is part of the ongoing celebration of Pokemon’s 25th anniversary. The visual for the song, which can be seen below, was directed by Raya and the Last Dragon’s Carlos Lopez Estrada. Perry said this about the new single:
“When I visited the Pokémon Café while touring Japan, I got so nostalgic. It took me back to my junior high years. So when I got the call to be a part of the 25th anniversary celebration alongside Post Malone and J Balvin, I was elated. The song’s themes – resilience, igniting your inner light – have guided my life and also parallel Pokémon’s story and characters. Pikachu is the evolved form of Pichu, so in the video, you see the younger version of me with Pichu and myself in the present day with Pikachu. We both evolve, yet retain a sense of playfulness.”
The Pokémon Company International vice president of marketing Colin Palmer said this about Perry’s involvement:
“Katy Perry has created a vibrant anthem to help us celebrate 25 years of Pokémon with ‘Electric,’ an amazing song about recognizing one’s own journeys and evolving. We also hope fans around the world enjoy seeing Pikachu team up with Katy in the music video for ‘Electric,’ which is a wonderful visual accompaniment to the inspirational song.”
“Electric” will be featured on the forthcoming P25 Music compilation, which can be pre-saved here. Special merch inspired by Perry’s new song can be bought here.