G FUEL reveals collaboration with Hatsune Miku
G FUEL is joining forces with the biggest virtual music star of all time.
Announced on Tuesday, the energy drink company will collaborate with Hatsune Miku for Miku's Sweet Melodies, which is a tantalizing watermelon strawberry (fruit rock candy) flavored drink. While Hatsune Miku fans can purchase a standard collector’s box and individual tubs, they can also grab the Hatsune Miku Fold-Out Stage Collector's Box, which will cost $59.99. This special collector’s box turns into a concert with lights, a stage, sound effects, and music from the artist. Fans can join the waitlist for the collection here.
Bryan Crowley, G FUEL CEO said this about the collaboration:
"Our collaboration with Hatsune Miku marks an exciting milestone for G FUEL as we further expand into the realm of anime, music, and entertainment. Miku is not just a character; she represents a collective platform where fans participate in her creation. This collaboration seamlessly aligns with our shared values of innovation, community engagement, and pushing boundaries. We're thrilled to bring this unique experience to our collective audiences."
Colleen Gilday, SVP Sales and Marketing CWA, Licensing Agency also said:
"Miku's fans are a big part of shaping who I am, which is why I am so excited about this collaboration. With G FUEL, we can offer fans an immersive experience that combines the best of music and energy. With Miku's Sweet Melodies, fans can enjoy a taste of the future while staying energized."
Hatsune Miku recently wrapped up the Miku Expo 2024 North American tour, which celebrated its 10th anniversary.