Swedish pop artist Winona Oak has unveiled their new single “With Myself” today.

The music video for the tune, which can be seen below, was shot in NYC before the coronavirus pandemic took place. The visual was directed by frequent collaborator Julian Gillström. In a letter to fans, Oak talks about how things have changed since filming the visual:

Hi.
Well, this year didn’t really turn out as we expected.
The music video for my song ”With Myself” was recorded before the pandemic took over the world so looking back at it now is like looking back at a totally different universe. Back then we were able to share champagne glasses, hug each other and talk all night long at some cozy bar under a cold and crystal clear New York sky.

I’m privileged to say that living in quarantine for so long hasn’t been easy but it has offered me an opportunity to slow down and self-reflect. It’s like we’ve all been so busy chasing the future that we’ve forgotten how to appreciate the beauty of the life we’re living right now. My heart goes out to all those who lost their loved ones, those who don’t have a job to go back to and those who are forced to live in complete isolation without anyone to comfort them.

Leading up to the release of this song I’ve been thinking a lot about how scarily easy it is to lose yourself in order to please somebody else. And trust me when I say that I’ve been there. You start overlooking your own needs and all of a sudden it’s like you’re living and breathing to satisfy someone that wouldn’t lift a finger for you.

There’s so many double standards in today’s society. Women are constantly shamed for showcasing our healthy desire to be sexual. And we are seen as “bossy” and less likable for being successful compared to our male colleagues. When me, Sly and Max Wolfgang wrote ”With Myself” we wanted to take all these things and play around with the concept of a “bossy” bad ass woman counting her money, buying her own gifts, enjoying the space in her bed and making love to no one but herself.

I want you to feel empowered. I want women of all ages, all around the world to feel comfortable in their own beautiful bodies, and to stop putting somebody else’s needs and opinions in front of their own. YOU are in charge of YOUR body and YOUR sexuality - and that’s a beautiful thing so I want you to own it. It’s about time that we make more love with ourselves.

This is a really special one to me so I hope that it will find its way into people’s hearts. Take care and stay safe. Hope to see you all soon.
Sending all my love /W

“With Myself” is available on streaming platforms right now.