U.K. hip hop artist Che Lingo teams up with Crunchyroll for new single “LIFETIME"
Crunchyroll has teamed up with one of U.K.’s rising artists to celebrate their fall anime lineup.
Revealed yesterday, U.K. hip hop artist Che Lingo has joined forces with the anime streaming service for their new single "LIFETIME." The new song, which can be heard in the Crunchyroll fall seasonal trailer below, also features Miku Nakamura from Cö Shu Nie. A special behind-the-scenes video can also be seen below. Che Lingo previously collaborated with League of Legends for the original tune “Rules (Are Meant To Break).”
Che Lingo said this about working on “LIFETIME,” which is out on digital services right now:
“Writing and composing ‘LIFETIME’ for Crunchyroll is a historic moment in both our respective timelines. It’s a unique collaboration and the first of its kind, so I’m grateful to help move the needle in so many ways, especially as an independent artist.
Working with Miku Nakamura (Cö Shu Nie) was a wonderful and humbling experience, I knew she was perfect for the song the moment I heard her voice.
Creatively directing with Crunchyroll on such a big moment was uplifting. It means even more being able to call my friends, Grade A Productions, MikesPro, Ze U’Chong & Josh Hawkins — people I genuinely trust and respect to bring it together.
After working on JUJUTSU KAISEN back in 2020, working with Youki Yamamoto, Hiroaki Tsutsumi and Manon Dave and seeing the rise of the anime and the respect for the soundtrack, I’m glad we got to evolve that relationship with the culture and contribute to it again.
Anime inspires so much freedom, and we were able to exercise that creatively to the beat of a unique drum to show a genuine connection between anime, music and story-telling, manifesting a moment we can all celebrate through ‘LIFETIME’. I hope the sentiment lasts as long as the title suggests.”