T-Pain announces partnership with Twitch, debuting new song “I’m Cool With That” today
Rapper T-Pain has announced a partnership with streaming platform Twitch today.
Through this partnership, the rapper will hold special events, including monthly “Post Ya Song” and “Post Ya Beat” reviews from producers in the Twitch community. Today, the rapper will debut their new single “I’m Cool With That” on their Twitch channel starting at 8 p.m. EST/5 p.m. PST. The song was created in collaboration with the Twitch community, and it’ll be featured on Powered By T-Pain Soundtrack by Twitch playlist.
T-Pain said this about the collaboration:
“This partnership means that I have been seen. With so little representation on the service previously, the fact that Twitch came to me means that they actually see our community and understand the value of our contribution to the streaming world. We’ve been hosting beat battles and collaborative sessions for years…"I’m Cool With That” is a combination of some of those efforts. And was the first song created and released with my community and I hope this is just the start of a journey Twitch and I are about to go on to uplift, and strengthen the music community on Twitch.”
Twitch VP and Head of Music Tracy Chan also said:
“Twitch has always been a creator-centric service, and we are consistently pioneering new ways in which musicians can live off their art. T-Pain is a shining example of a Twitch creator who is leveraging his community to curate his sound and give back - and he is inspiring other creators of all levels to do the same.”
T-Pain previously worked with Twitch as a host of the GlitchCon 2020 afterparty. Their last studio album was 2019’s 1UP.