U.K. pop/electronic act Salt Ashes has unveiled the visual for their latest single “Love, Love” today.

The visual, which can be seen below, was directed by the artist and features actor Chris Sherwood. When it comes to working on the remarkable video, Salt Ashes said:

“The whole video for me was about creating uneasiness for the viewer and keeping them guessing as to what’s actually happening. I specifically wanted a bright room to contrast the darkness of the character and to give it an almost clinical feel, this would then, I hoped, lull people into a false sense of security at the start of the video before learning the cynical side of the situation.
We soon learn that it’s not as innocent as that and things take a creepy turn. I thought this approach would be an interesting spin on the lyrics that talk about the pressures of being in a new relationship when you’re unsure if it’s actually what you want and whether you’re right for each other.
The most important aspect of the video for me was going to be the actor. We needed someone who could easily move between all of the manic emotions which this actor, Chris Sherwood, absolutely nailed. Out of 150 applicants he was 100% the right choice for this role.”

“Love, Love” is available on all digital services right now. The track stems from Salt Ashes’ upcoming sophomore studio album.