Ruby Red sign to Virgin, release new single “Too Late (To Call)"
Los Angeles indie-pop act Ruby Red have signed to Virgin.
To celebrate the announcement, the act unveiled their new single “Too Late (To Call)” yesterday. The song was co-produced by Nineteen85 and DallasK. An accompanying music video, which was co-directed by Bryan Lamb and Ruby Red’s Fernando Fine, can be seen below.
The act said this about their new single:
“The story of this song starts over a year ago now, on the day that the sky turned dark red in the Bay Area. Thanks to smoke from nearby wildfires, our beautiful home had been converted into a hellscape overnight. It was definitely surreal, but oddly bittersweet as well, as it kind of forced us to reminisce about the world we saw ending all around us. Whenever we’re forced to acknowledge that some phase of our life is ending (whether it be school, a job, or the f*cking world), it’s hard to not think about all the things we wish we’d done differently. “Too Late” is what happens when you let yourself get swept up in that nostalgia––it’s that one last futile transmission into the vacuum. For this song, we drew a lot of inspiration from anthemic pop songs, pulling melodies and rhythms that feel good and contrast well with the melancholic lyrics. “Too Late” has already brought us so much love and joy; we hope it can do the same for you <3”
“Too Late (To Call)” is available on digital services right now.