Portugal. The Man join forces with Taco Bell for new ad
Portugal. The Man has reunited with Taco Bell for their new $5 Cravings Trio ad.
The band’s new single “Dummy” is featured in the ad, which can be seen below. The song comes from Portugal. The Man’s forthcoming studio album Chris Black Changed My Life, which is slated for a June 23 release via Atlantic Records. This follows their 2017 studio album Woodstock, which spawned the Grammy-winning single "Feel It Still."
Portugal. The Man’s John Gourley said this about the band’s relationship with Taco Bell, which started back in 2010:
“When the Feed The Beat program came along they started giving us these five dollar gift cards and each member would be walking in, for once not thinking about money, but rather, ‘I can get some food and I finally feel like a PERSON!’
Taco Bell really fed all these young bands coming up. When you think about how many vegan, straight edge bands we toured with, and vegetarian, and diet restrictions. You couldn’t do that anywhere else. Taco Bell was really that place that fed us all. Feed The Beat is a really really great program and I’m really thankful for it.”
Tim Bergevin, Taco Bell’s Vice President of Influencer and Community Marketing said this:
“Music drives culture and we want the songs we play in our restaurants and ads to resonate with our fans. Partnering with Portugal. The Man to uniquely debut “Dummy” in our latest spot was important to us, since they’ve been a part of the Taco Bell family through Feed the Beat for 13 years. We’re excited to feature Portugal. The Man and continue to give them and other Feed The Beat artists and alumni a platform to reach more people."
“Dummy” is available on digital services right now.
Portugal. The Man will have a trio of shows on sale this Friday (March 10) at 10 a.m. local time. Tour dates can be seen below. Tickets can be purchased here.
Portugal. The Man tour dates
Jun 15, 2023 Bonnaroo Manchester, TN (on sale now)
July 21, 2023 Edgefield Troutdale, OR (on sale Friday)
July 23, 2023 Red Rocks Morrison, CO (on sale Friday)
July 27, 2023 Radio City Music Hall New York, NY (on sale Friday)
Aug 6, 2023 Hollywood Bowl Hollywood, CA (on sale now)