My Hero Academia reveals fashion collaboration with the NBA (debuting at this weekend's NBA Con)
My Hero Academia is colliding with the NBA for one exciting collaboration.
Nine NBA teams will be transported to the world of My Hero Academia through a special line of merch. The Los Angeles Lakers, Golden State Warriors, Chicago Bulls, Boston Celtics, Philadelphia 76ers, New York Knicks, Miami Heat, Dallas Mavericks, and Portland Trail Blazers will take part in this special merch collaboration, which also features support from HYPERFLY and the NBALAB. The intial collection will feature All Might on T-shirts celebrating the Warriors, Lakers, Knicks, and Bulls.
Rahul Purini, President of Crunchyroll said this about the collaboration:
"There's an incredible and authentic synergy between anime and sports, and we couldn't be more excited to join forces with the NBALAB, HYPERFLY and TOHO animation to bring the beloved characters from My Hero Academia to the world of basketball. This one-of-a-kind collection will truly amp up basketball enthusiasts and anime fans alike."
Pascal Pakter, President and co-founder of HYPERFLY also said:
“As two iconic brands with global reach and passionate fan bases, this partnership signifies an exciting moment that merges the worlds of basketball and anime, creating an exciting fusion of sports and storytelling. The NBALAB has always embraced innovation, diversity, and cultural crossovers, and joining forces with the NBALAB and My Hero Academia aligns with our commitment to honoring Asian culture and engaging fans through unique and captivating experiences. ‘My Hero Academia's inspiring narrative of heroism, teamwork, and perseverance resonates with the core values of the NBA, making this collaboration a natural fit.”
Exclusive items from the collaboration will be available to purchase at the inaugural NBA Con this weekend (July 7 - July 9) at the Mandalay Bay in Las Vegas. While browsing through items at Crunchyroll’s activation space, fans can see clips from My Hero Academia. The full range of merch will launch this fall. More details will be unveiled soon. More information about NBA Con as well as tickets can be found here.
My Hero Academia recently finished season six with season seven currently in development. All episodes of the anime series can be streamed on Crunchyroll in subbed and dubbed formats right now.