Los Angeles rock band The Paranoyds dropped their new single "BWP" yesterday.

Vocalist Lexi Funston discussed what the song’s title actually stands for:

"I wrote the demo for the song at a time where it felt like all of a sudden Spotify was overcompensating for years of only boosting male rock bands, in this super disingenuous way (2019). There was this playlist called "Badass Women's Playlist," which I thought was such a cringe title for a playlist (looking at the playlist now, they dropped the "Women's").
But, on the other hand, I wanted our music to be on this playlist...I figured if I wrote a song with that intention in mind and named it after the playlist, we might finally get some subliminal love from Spotify...I guess that makes it a self-referential song about selling out."

An accompanying music video directed by Max Flick can be seen below. Flick said this about working with the band again for this visual:

"Since the first time I saw The Paranoyds play at the original Non Plus Ultra I was an instant fan and knew I wanted to make a video together. We have worked on many projects over the years, but this is my first time directing for them.
Listening to BWP immediately provided me with these vivid images that we were able to make come to life and I couldn't be happier with the outcome."

“BWP,” which is on digital services right now, stems from The Paranoyds’ forthcoming studio album Talk Talk Talk, which will be released on September 9 via Third Man Records. Pre-orders for the album can be made here.

The Paranoyds will be touring across North America and the U.K. with Jack White, Tchotchke, Upchuck, Milly, and Mo Dotti. Tour dates can be seen below. Tickets are on sale to the general public here.