Fortnite announces collaboration with KAWS and Serpentine
Fortnite are bringing an amazing new art installation to Fortnite Creative today.
The popular video game has recreated KAWS’ global art project NEW FICTION, whihc had its real-life grand opening today in London’s Serpentine North Gallery.
Nate Nanzer, VP of Global Partnerships at Epic Games said this:
“This is the second time we’ve partnered up with KAWS to bring his unique artistic vision to Fortnite - and the first time Fortnite has made a real-world art exhibit accessible virtually to our millions of players around the world. Art and creative culture inspire our players on a daily basis, and we’re thrilled that this partnership will bring the work of KAWS to an even more diverse global audience. This is a space we plan to continue to invest in over the coming years”.
KAWS said this about working with the game:
"This is an incredibly exciting project for me. I always like exploring new mediums for my art. The collaboration with Fortnite means everything is coming together in a complex exhibition that takes place in parallel realities. I want to thank the incredible teams at Fortnite and Serpentine."
Hans Ulrich Obrist, Artistic Director and Bettina Korek, CEO, Serpentine said:
"We are thrilled to work with such an incredible group of collaborators on this unique project that tests how Serpentine can enter the metaverse. This multi-dimensional project, accessible through virtual and physical portals, demonstrates the remarkable synergies between gaming, space, and sensorial experience."
The installation will be in the game through January 25 at 10 a.m. EST/7 a.m. PST.