Donna Missal releases music video for "How Does It Feel"

Photo credit: Erica Hernandez

Indie pop artist Donna Missal has released the music video for “How Does It Feel” today.

The visual was directed by English filmmaker Rodrigo Inada and features dancers Sharol Mackenzie and Regina Bakeeva. When it came to working with Inada, Missal said:

“They made a series of videos using Facetime screen recordings called ‘Reestablishing Connection’ that I thought translated the concept of existing inside a screen so palpably, so I reached out to Rodrigo on DM and asked if he would want to make something together.

I was in Los Angeles, and he was in London. Rodrigo conceptualized this idea of how we relate to others through the screen, to ourselves, to the screen itself, while we were communicating these concepts through video calls. ‘How Does It Feel’ becomes a backdrop to this story that shows the emotionality of these relationships with our screens, how real it is to us in our real lives. The video gives the song a new depth – a result of timing and environment only possible through our changing technology.”

“How Does It Feel” stems from Missal’s sophomore studio album Lighter, which is out now on Harvest Records.