Crunchyroll announces My Hero Academia and Jujutsu Kaisen in-store experiences at BoxLunch
Crunchyroll and BoxLunch will join forces to give select cites a special experience in celebration of their new BoxLunch X Crunchyroll My Hero Academia collection.
Announced on Wednesday, BoxLunch is delivering special My Hero Academia in-store experiences at 11 stores across the country right now. With these in-store experiences, customers can take photos with Izuku Midoriya, Katsuki Bakugo, and Ochaco Uraraka in a U.A. High classroom. Two stores (The Streets of Brentwood in Brentwood, CA and Barton Creek Square in Austin, TX) will feature an additional Jujutsu Kaisen photo experience featuring Yuji Itadori, Nobara Kugisaki, Megumi Fushiguro, and more.
Aside from photo ops, fans can get the chance to meet voice talent from Jujutsu Kaisen and enter in several giveaways.
Anna Songco Adamian, Vice President of Consumer Products, Crunchyroll said this about the collaboration:
“With their elevated approach to retail, ability to reach fandom audiences and our shared love of fans, BoxLunch is perfectly positioned to help us create the Crunchyroll shop-in-shop experience. We’re excited to roll out this collaboration across the country and help shoppers bring their anime fandom to life through this unique retail experience at BoxLunch.”
Steve Vranes CEO of Hot Topic Inc. also said:
“We are excited to continue our instore experience initiative at BoxLunch with these fun installations in partnership with Crunchyroll. These pop-ups give fans the opportunity to see themselves in the center of the action and bring more energy to our BoxLunch shopping experience.”
My Hero Academia is currently on its sixth season. New and previous episodes can be streamed on Crunchyroll in subbed and dubbed formats right now.
A synopsis for season six reads:
With Bakugo and Todoroki, Deku is doing his work study at the office of the number one hero, Endeavor. Working hard in the best possible environment, he is growing as a hero and using Blackwhip, a new Quirk that was hiding in One For All. Meanwhile, Tomura Shigaraki from the League of Villains clashes against the Metahuman Liberation Army led by Re-Destro. While he's being driven into a corner fighting Re-Destro, he recovers forgotten memories of his terrible childhood and is awakened. He seizes the Metahuman Liberation Army, expands its influence, and now desires a new power for himself to destroy everything.
A second season of Jujutsu Kaisen will be released next year. The first season of the anime series is available on Crunchyroll here.
A synopsis for the first season reads:
Yuji Itadori is a boy with tremendous physical strength, though he lives a completely ordinary high school life. One day, to save a classmate who has been attacked by curses, he eats the finger of Ryomen Sukuna, taking the curse into his own soul. From then on, he shares one body with Ryomen Sukuna. Guided by the most powerful of sorcerers, Satoru Gojo, Itadori is admitted to Tokyo Jujutsu High School, an organization that fights the curses... and thus begins the heroic tale of a boy who became a curse to exorcise a curse, a life from which he could never turn back.
Crunchyroll x BoxLunch items can be purchased online here. Crunchyroll and BoxLunch are also holding a contest to send one lucky winner to Crunchyroll Expo next year. The contest, which ends on November 13 at 11:59 PM PST, can be entered here.
Crunchyroll x BoxLunch locations
The Outlets at Orange in Orange, CA
The Streets of Brentwood in Brentwood, CA*
Westfarms in West Hartford, CT
Countryside Mall in Clearwater, FL
Harlem Irving Plaza in Norridge, IL
Arundel Mills in Hanover, MD
Great Lakes Crossings in Auburn Hills, MI
Meadowood Mall in Reno, NV
Barton Creek Square in Austin, TX*
Grapevine Mills in Grapevine, TX
Outlet Collection Seattle in Auburn, WA
*Features JUJUTSU KAISEN installation