Buffalo hard rock band Hearts and Hand Grenades have delivered their new single "I Just Want My Rock".

The track comes with an animated music video directed by Cole Rd, which can be seen below. Lead vocalist/bassist Stephanie Wlosinski said this about the new single and video, which was released today:

"We thought it would be fun to make a song about different music genre cliché’s while poking a bit of fun at them. The different scenes in the video play on the lyrics as the video plays through. For instance, when the country section of the song is playing through, there is a cowboy and barn scene to depict what is happening with the lyrics and the video together.”

Guitarist Mike Bress said this about working on an animated music video:

“This was the first time we’ve done a music video that was animated. The whole process of bringing something like this to life was very different compared to any other video we’ve made in the past. The story needed to be mapped out all ahead of time and all the scenes described in as much detail as possible. Photos of all band members needed to be submitted so the characters would resemble each of us.
Since we wanted to poke fun at some of today’s most popular genres of music, we had to plan it all out so it would make sense. For example, in a country song you would almost always hear about a tractor or a dog. In a pop song you get a lot of repeating lyrics in the hope of creating an earworm. In the video we tried to bring these types of things to life visually for the viewer to get the point across. We’re quite pleased with the animator Cole Rd and the final results thereof!”

"I Just Want My Rock" comes from Hearts and Hand Grenades’ forthcoming studio album Where I Begin, which will be released on January 26 via Eclipse Records. Pre-orders/pre-saves for the album can be made here.