Days before the release of their new album VITAL, experimental metal group Big|Brave have unveiled the music video for their latest single "Of This Ilk."

The visual, which can be seen below, was directed by the band. Vocalist Robin Wattie said this about the song and visual:

"This video and song is an ode to those that understand this all too well, all too deeply. There is a silent form of suffering that most do not share. It is a private shame that is very public. The percentage of the global population that take these painstaking, costly efforts in whitening, or rather more aptly, bleaching their skin is higher than a lot would understand, let alone, would ever consider. There is a billion dollar industry in injectables and cream-like products containing harsh and even life-threatening chemicals to lighten, clarify, and whiten one’s skin. This video is an ode to my younger self, and to all the other children, teens and adults of the past, present and future that have used bleach in every way possible, that withdrew from the sun, used clothespins on their nose, scraped their skin raw, buying every product available, in trying every means they can think of to achieve this exclusive coveted lightness, whiteness."

VITAL will be released this Friday (April 23) via Southern Lord. The five-track album will be released on vinyl on July 9. CD and vinyl pre-orders can be made here, and digital pre-orders can be made here. VITAL is the follow-up to Big|Brave’s 2019 studio album A Gaze Among Them.