MP3s & NPCs

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Photos: NAMM 2023 took over the Anaheim Convention Center

Photo credit: Terrance Pryor/MP3s and NPCs

For many musicians and producers, attending NAMM Show is on their bucket list. Since 1901, the event has been the most iconic trade show for companies showcasing their forthcoming products. This year's event, which took place at the Anaheim Convention Center in Anaheim, California, brought nearly 50,000 people from 120 countries and territories to meet likeminded individuals and possibly find new musical collaborators.

On the show floor, attendees were greeted to a slew of tech demos, live discussions, and, of course, instruments. One of the most intriguing products showcased on the show floor was Endlesss' Beat Machine, which allows users to create beats live on an arcade cabinet. Three modes come equipped in each Beat Machine: studio mode for studio production, arcade mode for remix challenges, and open mic mode for live jam sessions and beat battles. Only 25 models are being sold to the general public here.

As expected, a slew of live musical acts performed both in and out of the Anaheim Convention Center. The Yamaha Grand Plaza and ADJ Arena Plaza Stage both delivered performances from acts such as Big Bad Voodoo Daddy and Ikechi Onyenaka. One highlight of the event was Romanian indie pop artist Catalina Cara, who delivered a handful of performances throughout the event on behalf of Romanian Music Creators. Backed by guitarist Stefan Postoronca and drummer Mihai Postoroncă, the artist delivered a marvelous set featuring singles such as "So Good," their collaboration with Jurjak titled "Ghost Flower," and their cover of Sade's "Smooth Operator."

Our photos from NAMM 2023 can be seen here. NAMM will return to the Anaheim Convention Center from January 25-28. More information about the association can be found here.