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New Zealand indie pop artist Sam Cullen releases new single "Forever"

Photo credit: Eden Caterall

New Zealand indie pop artist Sam Cullen has dropped their new single "Forever.”

The single, which follows Cullen’s 2022 Run EP, was produced by Ben Malone. An accompanying music video, which can be seen below, was co-directed by Eden Caterall and Yssy Smith. In the visual, Cullen showcases their new live band, which features members Jessie Booth, James Mac, Rory Johns, and Jamie Hannah.

Cullen said this about the video:

"For the 'Forever' music video, an energetic band performance was combined with BTS shots taken on old-school cameras. This is exactly what I wanted: a wholesome, fun visual. Its visuals match the song's energy. As far as band personnel go, I've got some of the most energetic and talented individuals I've ever encountered. We had some friends come hang out on set to bring the vibes and they're featured in some of the BTS footage."

“Forever” is available on digital services right now.

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