Pacific Media Expo has unveiled its first guest of honor today.

J-rock band Kazha will deliver two musical performances at the three-day event. Formed in 2009 by vocalist Kazuha Oda and guitarist Hideki Matsushige, Kazha have toured the world and performed at conventions such as SacAnime, Anime Los Angeles, and Nan Desu Kan. In June, the band released their acoustic album Reflection. Kazha will join previously announced guests Tiffany Fujii, Takeriya Samurai, and EVMB The Beatbox Panda.

Badges for Pacific Media Expo can be purchased here. The event will take place from October 21 through October 23 at the Sheraton San Gabriel in San Gabriel, California. More information about this year’s event can be seen on their website.

A description of Pacific Media Expo reads:

Pacific Media Expo (PMX) is an anime-and-more convention sponsored by the Pacific Media Association. PMX held its first convention in 2004 and is showcased annually in the Southern California area. PMX was one of America’s first major trade shows dedicated to Asian-Pacific popular culture and entertainment media. The show features honored guests, live performances, panel discussions, workshops, Asian cinema and animation video rooms, art exhibitions, and exhibit halls dedicated to Asian media and pop culture.

Pacific Media Association (PMA) is dedicated to promoting the Pacific Rim’s entertainment and media industries. PMA specializes in Asia’s cultural exports, such as anime and manga, music and live entertainment, live-action television and films, and diverse cultural lifestyles, while building creative communities and promoting Asian awareness within the North American continent. PMA is the parent of Pacific Media Expo. The Pacific Media Association is located in Los Angeles, California, USA.