With their new album Audio Drag For Ego Slobs out today, Gustaf have dropped a visual for their cut “Cruel.” The video, which can be seen below, was directed by Nemo Allen. Vocalist Lydia Gammill said this about the song:

"When I started working out the lyrics for cruel, I liked the idea of someone getting mad at the sunlight for shining through their window. I wanted to play with the idea of someone victimizing themselves over a blessing. Ultimately "Cruel" became a ‘love’ song — or as it goes with a lot of Gustaf songs, an anti-love song.

The protagonist in "Cruel" is unfairly upset at someone who gave them a glimpse of a good thing and then took it away. Now they’re left obsessing over the thrill of what could have been. They were content with what they already had, but once they knew something more was possible they became indignant over losing it. Selfishly musing that if they knew it would be like this, they would’ve rather not had the thing at all."

Starting today, Gustaf will be on the road in North America and Europe supporting the album. Tour dates can be seen below.

Gustaf tour dates

10/1 - Charlotte, NC - Snug Harbor
10/2 - Knoxville, TN - Mill and Mine
10/3 - Cincinatti, OH - MOTR Pub
10/4 - Cleveland, OH - Beachland Tavern
10/6 - Milwaukee, WI - Cactus Club
10/7 - Saint Paul, MN - Palace Theatre #
10/8 - Chicago, IL - Riviera Theatre #
10/9 - Detroit, MI - Saint Andrew's Hall #
10/10 - Columbus, OH - Newport Music Hall #
10/12 - Boston, MA - House of Blues #
10/13 - Philadelphia, PA - The Fillmore #
10/15 - New York, NY - Terminal 5 #
10/16 - New York, NY - Terminal 5 #
10/17 - Washington, DC - 9:30 Club #
10/18 - Washington, DC - 9:30 Club #
10/20 - Asheville, NC - The Orange Peel #
10/21 - Nashville, TN - Cannery Ballroom #
10/22 - Atlanta, GA - Masquerade - Heaven Stage #
10/25 - Austin, TX - Stubb's #
10/26 - Dallas, TX - Granada Theater #
10/27 - San Antonio, TX - Paper Tiger #
11/2 - Birmingham, UK - The Sunflower Lounge $
11/3 - Bristol, UK - Rough Trade Bristol $
11/4 - London, UK - The Dome $
11/6 - Brighton, UK - Mutations Festival @ The Green Door Store
11/8 - Leeds, UK - Hyde Park Book Club $
11/9 - Manchester, UK - YES (Pink Room) $
11/10 - Liverpool, UK - Arts Club Loft $
11/11 - London, UK - The Windmill, Brixton
11/13 - Utrecht, NL - Le Guess Who Festival
11/14 - Kortrijk, BE - Sonic City Festival
11/14 - Brussels, BE - Witloof Bar
11/16 - Berlin, DE - Cassiopeia
11/17 - Haldern, DE - Haldern Pop Bar
11/18 - Paris, FR - Les Femmes S'en Melent @ Petit Bain
11/19 - Lille, FR - The Black Lab
11/20 - Luxembourg City, LU - Rotondes Klub
12/18 - Los Angeles, CA - Troubadour *
12/19 - Los Angeles, CA - Troubadour *

# - supporting IDLES
$ - supporting Pillow Queens
* - supporting Osees