Video game network G4 announces partnership with sketch comedy brand Smosh
Beloved video game network G4 has revealed another major collaboration.
At today’s Cynopsis Esports & Gaming Marketing Showcase, G4 announced a new partnership with popular sketch comedy brand Smosh. Debuting in 2002, Smosh became a big hit on YouTube with over 45 million subscribers and 16 billion views spread across seven channels. Through the partnership, the casts of G4 and Smosh will join forces for new programing set for release on digital and cable platforms. Some of Smosh’s best episodes will also appear on G4’s cable network in the future.
G4 President Russell Arons said this about the partnership:
“G4’s mission is to build bridges across creators, fandoms and diverse communities through laughter, entertainment, and culturally relevant content. By partnering with Smosh, we’re able to create even more entertainment, in more places, to serve our loyal fans.”
Smosh CEO Daniel Tibbets also said:
“This brand alliance is an ideal match and continues to bolster Smosh’s reach to new audiences while sustaining our incredible current fanbase. This relationship will allow us to continue optimizing our current IP while creating new fresh content, making this a perfect mix and G4 the perfect partner.”
Previously G4 has partnered with Scott The Woz and ESL Gaming for content on their digital and cable networks. More information about G4 can be found here. Smosh’s content on YouTube can be found here.